Meet your marketing team
Social Management x Graphic Design x Marketing Strategy
Sick of marketing companies that outsource all of their work?
We are too.
It has been important for us to work locally. We have an office in downtown Brighton, Michigan and we typically don’t work with companies outside of a normal commute range from those cities. Why? Because we want to develop in-person relationships with our clients and be in the room together making decisions, rather than being separated by a technology wall. Zoom is great, but in-person is better, and it’s not even close. It’s also important to us that all of the work we perform take place under our roof. All of our creatives work as full-time employees, we don’t shop out creative services. Ever.
Social Media Management
Facebook, Instagram, and LinkedIn are three of the largest content platforms under the category of social media. Understanding how to navigate these waters, especially for a business, can be difficult due to the number of hours needed to properly run campaigns, collect analytics, and ensure ad dollars are being spent wisely.
Google Business Profiles
Everyone is familiar with Google Business Profiles (formerly known as Google My Business). This is the right-side panel that you see when you search for a local business or service in your area.
The benefits of these local Google profiles are largely underrated and underutilized. We offer two pathways on this:
A training session where we explain the value of this platform to a business owner while simultaneously updating and optimizing the profile for local search.
We offer an ongoing service as a part of our social media packages, which you can find detailed (with pricing) below.
Regardless of what you choose, not having a Google Business Profile that’s optimized can hurt your business longterm, while giving your competition the competitive edge.
We’ve recently partnered with Loomly to supercharge our social media process. Our team manages over 80 social media accounts and in order to do that in a way that’s custom and efficient, we need the right tools. Loomly gives us the ability to create content that’s specific to each platform and ensure there is a clear workflow between our creatives and our clients.
Every step of the way, we want our clients involved, so they understand exactly what’s going out on social media and how well it’s performing. Not only does Loomly have an integrated calendar that clients can review at anytime, they also have onboard analytics that are updated daily to give a proper benchmark as to how well a page or post is performing.
What about ads?
In addition to our efforts to post organically, we also advertise extremely well. Our mission for advertising is to ensure that…
The ad is set up with engaging copy, imagery, and a call-to-action
We have a great landing page or lead form that we’re directing new business to
The business is set up to receive the new leads in an organized fashion
We put metrics in place to track the advertising and the outcomes
Our team has managed over $1,000,000 in advertising across Facebook, LinkedIn, and Instagram and we’ve reported a total ROI of 4-to-1.
what about the results?
Looking at the data of previous successes matters. It’s important to note that every business is structured differently, which is why our process is always custom-made for each client. Below are two case studies that are brief and definitely worth your time if you’re looking for a new social media company. One deals with advertising, the other deals with organic content.
The First 90 days.
Expectations are important. The first 90 days are critical and well-planned. We don’t jump right in and start creating. We research, optimize, strategize, and execute. Here’s what the first 90 days look like for our marketing clients.
Modular transparent pricing.
We want our pricing to be straight forward. We’ve discovered that a modular pricing model works effectively because not all companies need the same services. Also, there is no information-wall that you need to pass to see our pricing. It’s open for everyone to see. After we’ve collaborated with you on what modules you need, our team of in-house creatives will listen, design, and execute to ensure you’re 100% satisfied. Btw, if you haven’t yet, take a minute to meet our team.
pricing / base starts at $2,000 per month
Our creative model starts with our base pricing and includes the following services: